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Cole Murdock

Cole Murdock

Individual and Group Sales Manager, Agent & Broker

Since 2024

Day to day

Build trusted partnerships with business owners. I help business owners understand their employee benefit structure. While I consult on employee benefits, I also manage the current book with a team. My day to day looks like building new relationships and supporting my team and the businesses I currently work with.

Specialties: Employee benefits strategies - implementing plan designs and other alternatives to someone's current (or not current) employee benefits.

What keeps me here

Building a book of business with people I like. I choose who I want to work with, which is fun.

One that stuck with me

I helped a local company called American Leak Detection save $45k annually on their benefit structure with an even better network and out-of-pocket cost. This is a huge win for me.

The thing nobody tells you

I wish business owners knew the importance of renewals - how there are so many different strategies involved with a benefits package and there's not a one-size-fits-all. Many business owners have a relationship with a broker, which is important, but is that relationship saving you time and money?

"If you ain't first, you're last." - Ricky Bobby. I live by this in business.

Cole

Get to know Cole

From

Columbia, SC

Fuel

Coffee

Team

Dogs

Escape

Beach

Vibe

Night owl

Go-to spot

For food, Inakaya Sushi Bar. For drinks, I love Lulu Drake and Weco Beer Garden.

Favorite watch

Interstellar

Karaoke song

Some Kind of Wonderful - Grand Funk Railroad

Off the clock

Hobbies

Fly fishing and golf are my two hobbies. I love spending time with my son on the golf course and fishing the river with my pops.

Hidden talent

I know a lot about grass. I have a passion for making my lawn look like Augusta National.

Fun fact

I met Steve Carell on the set of a movie called Beautiful Boy. I worked on a horse ranch in Northern California.

If not insurance...

Landscaping

On my desk

Peanut M&Ms