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Small business owner discussing health insurance for employees

Small Business Health Insurance

Affordable options for employers with under 50 employees

Why it matters

Strong benefits help small teams punch above their weight

  • Compete for talent

    Health benefits level the playing field when you're hiring against larger employers in the Columbia market.

  • Tax advantages stack

    Employer contributions are deductible, employee contributions can be pre-tax, and eligible businesses claim a federal tax credit.

  • Reduce turnover

    The cost of replacing an employee can run 50–200% of their salary. Benefits buy you loyalty you can't get with pay alone.

Traditional small group health plan

Fully Insured Group Plan

The employer selects a plan (or a short menu) from a carrier such as BCBS of South Carolina, BlueChoice, UnitedHealthcare, or Aetna, and all eligible employees enroll in the same coverage. The employer typically funds 50% or more of the employee-only premium, and employees pay the balance pre-tax through a Section 125 cafeteria plan. For groups under 50, renewals are usually community-rated; level-funded is available where the demographics and claims profile justify it.

  • Carrier holds 100% of underwriting risk
  • Employer typically funds 50%+ of employee-only premium
  • Pre-tax employee contributions via Section 125 / POP
  • Level-funded available where the group qualifies
See traditional group plans
ICHRA for small businesses

ICHRA: the individual coverage HRA

ICHRA reimburses employees tax-free for individual health insurance premiums they buy on the open market. You set a monthly defined-contribution allowance, employees select their own coverage, and the reimbursement is excluded from wages under IRS rules. ICHRA carries no minimum participation, which is what tends to make it viable for very small teams that can't clear a fully insured plan's 70–75% participation threshold. Allowances can be varied across permitted employee classes (full-time, part-time, salaried, hourly, geographic rating area).

  • Defined-contribution funding, no minimum participation
  • Fixed monthly cost, no renewal volatility
  • Allowance variation across permitted employee classes
  • Tax-free to the employee, deductible to the employer
Explore ICHRA
Small Business Health Care Tax Credit

Small Business Health Care Tax Credit

This is one of the better incentives available to small employers. It's worth up to 50% of the premiums you pay (35% for tax-exempt organizations), and it's most generous for very small teams with modest average wages. Even if you don't qualify for the maximum, a partial credit is often available. To claim it, you have to buy coverage through the SHOP marketplace.

  • Fewer than 25 full-time equivalent employees
  • Average wages below the annual IRS threshold
  • Employer contributes ≥ 50% of employee-only premium
  • Coverage purchased through the SHOP marketplace

Side-by-side

Traditional group plan vs. ICHRA

ItemTraditional Group PlanICHRA
Plan selectionEmployer chooses the planEmployees choose their own plans
Budget controlPremium re-rated at renewalFixed defined-contribution allowance
Minimum participationTypically 70–75% of eligibleNo minimum
Employee choiceLimited to selected plan(s)Any individual market plan
AdministrationCarrier handles most adminRequires reimbursement platform
They always answer during business hours, and someone is always willing to assist with whatever questions or concerns I may have. They're always pleasant — I've been doing business with them almost three years. Chris is very patient and makes sure policies are understood.

Brian P.

Small business client · South Carolina

Testimonials

What Our Clients Say

Real people. Real guidance. Real peace of mind.

  • I can't say enough nice things about Will Murdock and the hours he's spent helping me find the best plan. He sat on hold listening to elevator music for hours getting all the kinks worked out with my Medicare and Medicaid.

    Stacey R.

    Medicare client · South Carolina

  • Family reviewing health insurance options at home
    I was looking for new health insurance and ended up with dental and vision too. Will offered different plans that worked for my budget. Finding insurance isn't always easy, but they made it simple.

    Brittany P.

    Individual & supplemental plan member · South Carolina

  • Sherri is incredible. In the 12 years I've handled our company's insurance, we were only ever offered the same two paths. She gave us options no previous agent had ever mentioned, worked directly with each employee, and answered every question.

    Jill C.

    Group benefits decision-maker · South Carolina

  • Kearah saved my sanity. She helped me navigate a very uncertain period of getting solid coverage — she was on every call with me and even did footwork on my behalf. I'll be calling her for life insurance next.

    ILONA

    Health & life client · South Carolina

  • Brandon is a wealth of information. He's personable, easy to talk to, and made the crazy world of Medicare make sense. He's my recommendation for friends and family getting ready to become eligible.

    Matt L.

    New Medicare enrollee · South Carolina

  • Sherri reached out to the Chamber to discuss our health plan and found us a plan with a wider range of benefits. Her knowledge of the health insurance market is remarkable, and her customer service is exceptional.

    Irmo Chamber of Commerce

    Member organisation · Irmo, SC

  • Brandon is super compassionate with older folks. He guided my mom through her Medicare open enrollment so smoothly. Thanks, Brandon.

    Melissa F.

    Family caregiver · South Carolina

  • Self-employed professional working from home
    As a self-employed small business owner, I'd always carried high deductibles and minimal coverage to make insurance work. Sherri found my family a plan with real coverage and was patient with every question I had.

    Victoria A.

    Self-employed plan member · South Carolina

  • The owner and employees were extremely knowledgeable in finding us insurance options. Sherri explained everything and answered every question. Kristian was professional and never made me feel like a burden — he was happy to help.

    Allison H.

    Long-time client · South Carolina

  • Andrew is amazing at serving his clients. He cares for them from the beginning to the end of the process. I'd recommend him to anyone looking to add health or life insurance.

    Joy H.

    Health & life client · South Carolina

  • Following a significant life event and realising my son's health insurance had lapsed, Kearah skillfully found us the right coverage and right on time. Her level of customer service and care is top tier and exactly what I needed during this time.

    Alana A.

    Long-time client · South Carolina

  • Andrew Mayne was beyond amazing. I am such a procrastinator and this was the last day to enroll, so I was panicking. Even though I was a mess, he was calm and extremely thorough at explaining everything to ensure I understood and was comfortable with what I chose.

    Melanie L.

    Insurance client · South Carolina

  • Andrew has now helped me with my insurance twice. He's thorough and explains all the plan options — pros, cons, the differences. He didn't rush me or make me feel bad for asking more questions. If you're looking for an agent who isn't pushy, you need to call Mr. Mayne.

    Kaitlyn F.

    Term life client · South Carolina

  • I can't say I have any belief in anyone dealing with insurance, but Jeff was absolutely amazing for the second year in a row. A two-minute phone call got everything done I needed for my health insurance renewal — the easiest thing I've done. There need to be more like him for people who are overwhelmed and just need one thing to be easy.

    Toni B.

    Self-employed plan client · South Carolina

  • Took out a small supplemental policy and Austin treated me as though I was a VIP client. World-class knowledge and customer service.

    Andrew A.

    Supplemental policy client · South Carolina

  • Excellent service — very informative on providing me dental and vision for the new plan year. Kearah Vereen is a great asset to this company. Thanks for her support.

    Sheleen S.

    Dental & vision client · South Carolina

  • Just got dental insurance and I'm so excited because I need some dental work done. Thank you so much, Kearah, for helping me find the right plan and being kind and understanding through the whole process.

    Shelby B.

    Dental client · South Carolina

  • Andrew Mayne helped my husband and I get health insurance after moving to South Carolina from Ohio. He was very helpful with understanding our choices and what would be best for us. Super nice and very knowledgeable. Highly recommend.

    Olivia P.

    Individual plan client · South Carolina

  • Absolutely love this company. I tried another insurance company that didn't get me half the benefits this one did. Andrew Mayne helped me find coverage the day I called that met all my requirements. Highly recommend.

    Arianna P.

    Employee benefits client · South Carolina

  • They always answer during business hours, and someone is always willing to assist with whatever questions or concerns I may have. They're always pleasant — I've been doing business with them almost three years. Chris is very patient and makes sure policies are understood.

    Brian P.

    Small business client · South Carolina

  • Sherri was wonderful to work with — thorough and patient with all of my questions. I cannot recommend Sherri or her company enough.

    Savannah G.

    Office Manager · Andersons Welding Service

  • Will was extremely helpful getting us our Medicare A, B, Supplement, and Drug plan. My situation was difficult — I'm handicapped and only qualify for spousal benefits, and my medications are expensive. Will worked hard to find a Part D plan that fit.

    Susan S.

    Medicare Part D client · South Carolina

  • Will did a great job helping my wife and I get exactly what we needed. Our situation was a bit out of the ordinary — she's in a wheelchair and on multiple expensive medicines. Will got us into the right Supplement and Drug policies. Two thumbs up from us.

    John S.

    Medicare Supplement client · South Carolina

  • Brandon did a great job with our health plans. We're new to South Carolina and both need plans that can be used in New York as well. He knows his job very well — we highly recommend talking to Brandon about your Medicare Supplement plans.

    Debby & Don H.

    Medicare Supplement clients · South Carolina

  • Alana is the most helpful insurance agent we have ever dealt with. Always positive, upbeat, and efficient — she is honest and upfront about everything. I would highly recommend anyone calling her for a quote.

    Robin M.

    Long-time client · South Carolina

Our Brokerage Partners

  • Blue Cross Blue ShieldBlue Cross Blue Shield
  • UnitedHealthcareUnitedHealthcare
  • AetnaAetna
  • AmbetterAmbetter
  • MolinaMolina

Why work with us

Small-business benefits expertise, zero cost

  • Full market access

    Not tied to one carrier. We compare every group and ICHRA option available to SC small businesses side by side.

  • Tax credit and Section 125 setup

    We model your eligibility for the Small Business Health Care Tax Credit (up to 50% of premium) and coordinate the Premium Only Plan / Section 125 documents that let employee premiums run pre-tax.

  • Transparent broker compensation

    Our compensation is built into carrier premiums and disclosed in writing under CAA Section 408(b)(2). You pay the same rate whether you use a broker or go direct.

Frequently Asked Questions

Have a question not listed here? Get in touch.

To qualify, your business must have fewer than 25 full-time equivalent employees, pay average annual wages below a specified threshold (adjusted annually), and contribute at least 50% of employee-only premium costs. You must also purchase coverage through the SHOP marketplace. Eligible small businesses can receive a tax credit worth up to 50% of the premiums they pay. We can help you determine whether your business meets the requirements.

Most carriers allow businesses with as few as one to two eligible full-time employees to apply for group health insurance. Some carriers require at least two enrolled employees. If you are a sole proprietor with no W-2 employees, you may want to explore ICHRA or individual market options instead.

With a traditional group plan, the employer selects a plan (or a small menu of plans) and all enrolled employees share the same coverage. With ICHRA, the employer sets a reimbursement allowance and employees choose their own individual health insurance plans. ICHRA gives employees more choice and gives employers more budget control, while traditional group plans offer a more uniform benefits experience.

Costs depend on the number of employees, their ages, the plan design, and your location. Employer contribution requirements and tax advantages can significantly reduce the net cost — and rates vary widely between carriers, so a quick comparison usually finds savings. We provide free, no-obligation quotes so you can see real numbers for your group rather than estimates.

Find affordable small business coverage, free

We help SC small businesses design benefits packages that work for their team and their budget.