Life Insurance
Term, whole, and universal life coverage compared
Term Life Insurance
Term life is the most straightforward and affordable type of life insurance. You choose a coverage amount and a term length (typically 10, 20, or 30 years) and pay a fixed monthly premium. If you pass away during the term, your beneficiaries receive the full death benefit tax-free. If you outlive the term, the policy simply expires. Term life is the right fit for covering a mortgage, raising children to adulthood, or replacing income during your peak earning years.
- Lowest cost per dollar of coverage
- Fixed premium for the length of the term
- Death benefit paid income-tax-free to beneficiaries
Whole Life Insurance
Whole life provides permanent coverage that lasts your entire lifetime, as long as premiums are paid. In addition to the guaranteed death benefit, whole life policies build cash value on a tax-deferred basis. You can borrow against that cash value or surrender the policy for its accumulated value. Premiums are higher than term, but they're fixed and guaranteed never to increase, which is what makes whole life a fit for estate planning or leaving a guaranteed inheritance.
- Coverage for your entire lifetime
- Builds tax-deferred cash value you can borrow against
- Guaranteed premium never increases
Universal Life Insurance
Universal life offers permanent coverage with more flexibility than whole life. You can adjust your premium payments and death benefit amount within certain limits, and the policy builds cash value over time. A good fit for people whose financial situations may change but who still want lifelong protection. We review the specific terms of any policy with you before you apply.
- Adjustable premiums and death benefit
- Builds cash value over time
- Permanent coverage with flexibility to adapt
Beyond life insurance
Products that pair well with a life policy
Long-Term Care
Covers extended care needs — in-home care, assisted living, or nursing facility — that aren't covered by health insurance or Medicare. Hybrid life/LTC policies let a portion of the death benefit fund care if needed.
Fixed Annuities
Fixed annuity contracts that convert a lump sum or series of payments into a guaranteed stream of income, often used to supplement retirement savings or create a predictable income floor. Murdock Insurance Group offers fixed annuities only. Guarantees are backed by the claims-paying ability of the issuing insurance carrier.
Business life insurance
Key person coverage, buy-sell agreements, and executive benefit strategies that protect a business against the loss of an owner or key employee.
Sizing your policy
What a proper needs analysis covers
Income replacement
10–15 years of your income so dependents can maintain their current standard of living.
Debts & final expenses
Mortgage, car loans, student loans, credit cards, plus SC funeral and final-expense costs.
Future expenses
College tuition, childcare, and major expenditures your family is counting on.
Related coverage
Other ways we can help
Term Life Insurance
Affordable fixed-term coverage for a mortgage, children, or peak earning years.
Learn moreWhole Life Insurance
Permanent coverage that builds cash value for estate planning or legacy goals.
Learn moreDisability Insurance
Protect your income if illness or injury keeps you from working.
Learn more
Testimonials
What Our Clients Say
Real people. Real guidance. Real peace of mind.
I can't say enough nice things about Will Murdock and the hours he's spent helping me find the best plan. He sat on hold listening to elevator music for hours getting all the kinks worked out with my Medicare and Medicaid.
Stacey R.
Medicare client · South Carolina
I was looking for new health insurance and ended up with dental and vision too. Will offered different plans that worked for my budget. Finding insurance isn't always easy, but they made it simple.
Brittany P.
Individual & supplemental plan member · South Carolina
Sherri is incredible. In the 12 years I've handled our company's insurance, we were only ever offered the same two paths. She gave us options no previous agent had ever mentioned, worked directly with each employee, and answered every question.
Jill C.
Group benefits decision-maker · South Carolina
Kearah saved my sanity. She helped me navigate a very uncertain period of getting solid coverage — she was on every call with me and even did footwork on my behalf. I'll be calling her for life insurance next.
ILONA
Health & life client · South Carolina
Brandon is a wealth of information. He's personable, easy to talk to, and made the crazy world of Medicare make sense. He's my recommendation for friends and family getting ready to become eligible.
Matt L.
New Medicare enrollee · South Carolina
Sherri reached out to the Chamber to discuss our health plan and found us a plan with a wider range of benefits. Her knowledge of the health insurance market is remarkable, and her customer service is exceptional.
Irmo Chamber of Commerce
Member organisation · Irmo, SC
Brandon is super compassionate with older folks. He guided my mom through her Medicare open enrollment so smoothly. Thanks, Brandon.
Melissa F.
Family caregiver · South Carolina
As a self-employed small business owner, I'd always carried high deductibles and minimal coverage to make insurance work. Sherri found my family a plan with real coverage and was patient with every question I had.
Victoria A.
Self-employed plan member · South Carolina
The owner and employees were extremely knowledgeable in finding us insurance options. Sherri explained everything and answered every question. Kristian was professional and never made me feel like a burden — he was happy to help.
Allison H.
Long-time client · South Carolina
Andrew is amazing at serving his clients. He cares for them from the beginning to the end of the process. I'd recommend him to anyone looking to add health or life insurance.
Joy H.
Health & life client · South Carolina
Following a significant life event and realising my son's health insurance had lapsed, Kearah skillfully found us the right coverage and right on time. Her level of customer service and care is top tier and exactly what I needed during this time.
Alana A.
Long-time client · South Carolina
Andrew Mayne was beyond amazing. I am such a procrastinator and this was the last day to enroll, so I was panicking. Even though I was a mess, he was calm and extremely thorough at explaining everything to ensure I understood and was comfortable with what I chose.
Melanie L.
Insurance client · South Carolina
Andrew has now helped me with my insurance twice. He's thorough and explains all the plan options — pros, cons, the differences. He didn't rush me or make me feel bad for asking more questions. If you're looking for an agent who isn't pushy, you need to call Mr. Mayne.
Kaitlyn F.
Term life client · South Carolina
I can't say I have any belief in anyone dealing with insurance, but Jeff was absolutely amazing for the second year in a row. A two-minute phone call got everything done I needed for my health insurance renewal — the easiest thing I've done. There need to be more like him for people who are overwhelmed and just need one thing to be easy.
Toni B.
Self-employed plan client · South Carolina
Took out a small supplemental policy and Austin treated me as though I was a VIP client. World-class knowledge and customer service.
Andrew A.
Supplemental policy client · South Carolina
Excellent service — very informative on providing me dental and vision for the new plan year. Kearah Vereen is a great asset to this company. Thanks for her support.
Sheleen S.
Dental & vision client · South Carolina
Just got dental insurance and I'm so excited because I need some dental work done. Thank you so much, Kearah, for helping me find the right plan and being kind and understanding through the whole process.
Shelby B.
Dental client · South Carolina
Andrew Mayne helped my husband and I get health insurance after moving to South Carolina from Ohio. He was very helpful with understanding our choices and what would be best for us. Super nice and very knowledgeable. Highly recommend.
Olivia P.
Individual plan client · South Carolina
Absolutely love this company. I tried another insurance company that didn't get me half the benefits this one did. Andrew Mayne helped me find coverage the day I called that met all my requirements. Highly recommend.
Arianna P.
Employee benefits client · South Carolina
They always answer during business hours, and someone is always willing to assist with whatever questions or concerns I may have. They're always pleasant — I've been doing business with them almost three years. Chris is very patient and makes sure policies are understood.
Brian P.
Small business client · South Carolina
Sherri was wonderful to work with — thorough and patient with all of my questions. I cannot recommend Sherri or her company enough.
Savannah G.
Office Manager · Andersons Welding Service
Will was extremely helpful getting us our Medicare A, B, Supplement, and Drug plan. My situation was difficult — I'm handicapped and only qualify for spousal benefits, and my medications are expensive. Will worked hard to find a Part D plan that fit.
Susan S.
Medicare Part D client · South Carolina
Will did a great job helping my wife and I get exactly what we needed. Our situation was a bit out of the ordinary — she's in a wheelchair and on multiple expensive medicines. Will got us into the right Supplement and Drug policies. Two thumbs up from us.
John S.
Medicare Supplement client · South Carolina
Brandon did a great job with our health plans. We're new to South Carolina and both need plans that can be used in New York as well. He knows his job very well — we highly recommend talking to Brandon about your Medicare Supplement plans.
Debby & Don H.
Medicare Supplement clients · South Carolina
Alana is the most helpful insurance agent we have ever dealt with. Always positive, upbeat, and efficient — she is honest and upfront about everything. I would highly recommend anyone calling her for a quote.
Robin M.
Long-time client · South Carolina
Our Brokerage Partners
Allstate
American Amicable
Assurity
Banner Life
Corebridge Financial
Fidelity & Guaranty Life
Mutual of Omaha
Nationwide
Transamerica
Why work with us
Independent broker, every carrier compared
Multiple carriers shopped
We shop your application across top-rated carriers — including Mutual of Omaha, Nationwide, Transamerica, Allstate, Gerber, Protective, Royal Neighbors, American National, and Mass Mutual — to find the most competitive offer.
Personalized needs analysis
We walk through your income, your debts, and your future expenses so the coverage amount actually matches what your family would need.
No cost to you
Premiums are the same whether you use a broker or go direct. Carriers pay us, and you get impartial guidance.
Frequently Asked Questions
Have a question not listed here? Get in touch.
A common guideline is 10 to 15 times your annual income, but the right amount depends on your specific situation. Consider your outstanding debts (mortgage, car loans, student loans), the number of years your dependents will need financial support, future education costs for children, and your existing savings and assets. We run a personalized needs analysis with you so you buy exactly the coverage you need, without paying for more than that.
Term life insurance covers you for a specific period (10, 20, or 30 years) and pays a death benefit only if you pass away during that term. It is the most affordable option. Whole life insurance covers you for your entire lifetime, builds cash value over time, and has guaranteed premiums that never increase. Term is ideal for temporary needs like covering a mortgage, while whole life suits those who want permanent protection and a savings component.
Life insurance costs vary based on your age, health, coverage amount, and policy type. Term life is typically the most affordable option, especially for younger and healthier applicants. Whole life insurance costs significantly more than term — typically several times higher — because it provides lifelong coverage and accumulates cash value. We compare rates from multiple carriers to find the most competitive pricing for your profile.
Not always. Many carriers now offer no-exam or simplified-issue life insurance policies that only require a health questionnaire. These can get you approved in days, but they typically cost more and cap coverage lower than fully underwritten policies. If you're in good health and want the lowest rates, a traditional policy with a medical exam will usually save you real money over the life of the policy.
Get a Free Life Insurance Quote
We compare policies from top-rated carriers to find the right protection at the right price.